Category Archives: Attraction Marketing

Know When To Look Up

It’s been a busy weekend and only now am I getting around to putting myself back on track with the multitude of things I should be doing.

As we continue forward in what we look to accomplish it’s important to step back to see what’s going on, not only around us, but us in our lives as well.

Some of what has been taking place recently has caused me to realize that the path I was on may not be the one I should be taking to accomplish the goals I’ve set and the dream I have.

When this happens we just need to look up and see where our dream is now, the make the necessary adjustments to put us pack on track!

I came across this article today by Seth Godin that I’d like to share:

ENTREPRENEURSHIP IS NOT A JOB

You don’t apply. You don’t get a salary. No one picks you.
Bragging about how much money you’ve raised or what your valuation is a form of job thinking.
Entrepreneurship is a chance to trade a solution to someone who has a problem that needs solving.
Solve more problems, solve bigger problems, solve problems more widely and you’re an entrepreneur.
It’s tempting to industrialize this work, to make it something with rules and bosses and processes. But that’s not the heart of it.
The work is to solve problems in a way that you’re proud of.

Believe in yourself,

Warren La Duke

Time to Start Digging

Sorting through what’s available can be tedious and ultimately most likely will result in more questions than answers. In the end though, you’ll be able to narrow things down to a couple if not just one company that you’re willing to partner with.

From the beginning the excitement not only by yourself, but potentially others, may be overwhelming. Thus, more reason to hold off a bit until your mind is clear and you’ve been able to get the answers to all your questions rather than just acting on pure emotion.

This will also give you some time to see what success others in the business are having beyond those who are always on stage. If the ones who are always presenting are the same as well as the ones being recognized for their accomplishments that says something about who’s making it and who isn’t

Community is everything, so they say. How much of a team is there, and how engaged are they all? When there is a good-sized group, but not many are involved in the activities that says one thing. Another sign I like to look for is how happy everyone is as a group. If the group seems to enjoy being together overall that’s a plus, but if they’re in their own little groups with little interaction among the whole that says something else. When the community is happy they will be more likely to remain as a community, growing together and looking out for the overall benefit of the community.

Be aware, no matter where we’re at or what’s happening problems will arise. It’s just a fact and something that needs to be accepted. How these problems are dealt with is a sign of the type of organization we will be getting involved with as well as their leadership. Look to see if problems are recognized and acknowledged without necessary blame being placed. Some people who have the strength will take responsibility no matter what the outcome while others may just state that the problem exists. However, the biggest issue that one should be aware of is when a problem is sugar-coated, and we’re told it doesn’t even exist. Beware of those who are not willing to see what is in front of their face!

Too often our decisions may be influenced by someone who is in a position of higher authority. This may be unintentional or as a result of circumstances beyond our control. Either way, when we make the decision to partner with a business it’s important to remember that it’s our business and no one else will be making the decisions necessary to run it. Others may want us to do one thing or another, but they won’t do what’s required to make it profitable in the end. Make your decisions, it’s your business!

Some people will say that quitting is not an option. When starting up a business there will be some rough times in the beginning while we learn areas that may be new to us, building up our customer base, etc. Soon enough everything should be running smoothly, and we’ll be able to determine what we need to do to be making a profit. This can also give us the right idea of just how well our machine is running and determine if we’ve chosen the right machine. It’s important that we recognize how to adjust over time while continuing to improve and grow, or to just stop and change direction either with the same ship or a new one altogether.

Believe in yourself,

Warren La Duke

Narrowing In On The Bullseye!

We’re looking at different network marketing business opportunities and finding that not all will share the answers to our questions until we are members. Why is that?

Too often some company representatives main focus will be to just, “sign ‘em up.” And, truthfully, the more told at any one time to a new prospect the more confused they become. This results in that new prospect feeling overwhelmed, and no longer being interested in what we have to offer.

When first introducing someone to what we have to offer, there’s nothing wrong with taking the step by step approach. This will allow them to feel more comfortable and confident in what they are seeing and potentially are about to become a part of. Plus, this builds trust and shows confidence. It may take a bit more time, but in the end, we’ll have a better relationship with our new business partner.

So, why do some companies decide not to provide adequate information about their company as described in the previous article? My experience has shown that if a person interested can’t find out before signing, either the person sharing doesn’t know, or the company is not intending to offer this until after the prospects are signed. Either way this is a red flag and a sign of caution for going further.

Often one will get excited about their possibilities and have visions of what they will do as part of a new organization even before they have signed. What’s important to remember is that this is a business venture we’re about to step into with the intent of investing our money and making something in return. As with any business investment it’s imperative to know what we’re about to get into. Thus, it’s always necessary to know what we’re considering becoming a part of.

In addition to what was listed in the previous article, some other things that will need to be considered include:

  1. How much of an “expert” must one be on computer or the internet?
    • With some companies what is online only refers to how to order the products.
    • With other companies one must go the other extreme and purchase and create the website, create what will be needed for marketing, etc.
  2. It’s important to accept that we are now in sales, so how are our people skills?
    • Many companies are set up for us to contact people we know personally, and then work with people they know, etc., etc.
    • Others will have a method to send out ads allowing us to respond to those people.
  3. Consider the following, being that we’ll be working with people will we be able to accept these situations, and more, and be willing to move on?
    • How comfortable are we with rejection?
    • How comfortable can we deal with others making fun of us or saying things that are not true?
    • Can we handle people being rude to us or truly just being mean to us?
  4. As with any business can we accept that this will still require effort to make it work in the end?
    • Too often people will get involved in network marketing thinking that it’s simple and easy and when it doesn’t work out they leave with a bad taste and bad feelings.
    • Resolve from the beginning what is expected, learn how much will be needed to put in to get there, and put in the consistent effort to achieve that goal.
  5. How much, and what types of, training is made available through the company?
    • A continuing education, or learning, is something one should always be looking to be involved in, and as they begin their new business there will be plenty of new things to learn.
    • We all have skills that we are good at and others that we can improve upon. Finding ways to grow and become better is how we become useful to not only ourselves, but also those we are serving, our customers and our teammates.
    • Intellectual Capital – This is our most importance asset, we never want to stop investing in it!

Believe in Yourself,

Warren La Duke

An End and A Beginning

Recently I have shared in other articles about the importance of having a dream, having a goal, focusing on a vision, moving forward; what one might consider as different ways to consider what might be needed to help remain focused to succeed at whatever one is looking to accomplish.

Now I guess I’ve realized that it might be as good to make certain that we’re all understanding the importance of choosing where to begin. Possibly, this will be of more importance to myself, but I wish to share it with everyone and would enjoy hearing about beginning.

When I say beginning I’m not talking about where I came from or wanting to tell you my story or anything such as that.

When a person makes the decision that they want to change their lives and begin their own business, or to work from home, the door they now open to what’s possible is truly greater than anything anyone of us can believe!

So, right now I’m going to ask that you take a moment and read these simple questions first. As you go through them take some time after each one and write down your answer. Search deep inside yourself and ask for some truth to those questions that need it.

Here they are:

  • What is it that I really enjoy doing?
  • If I were part of a business that worked in what I enjoy doing, who would I be serving? Who would be my customers?
  • Why would I want to be a part of this?
  • What are my biggest fears for becoming involved in a business such as this?
  • If I succeed who will benefit?
  • If I fail how will I benefit?
  • Would I be expecting myself to succeed quickly and with as few problems as possible or would it be better to make it last long and take my time?
  • Would I prefer to work with someone who is willing to offer insight and direction or do I want to figure everything out on my own?

What to Build

Asking you previously to write down your responses to the questions I proposed has now hopefully provided you with some time to see a little bit more about yourself, what’s important to you, and how hard you are willing to pursue your dream.

When we talk of a dream, mind you, that could be anything we’ve ever hoped for. Maybe to own a huge house off the ocean somewhere. Or to have your own fleet of special cars that you can enjoy driving whenever and wherever. Or maybe it’s just to be a stay at home parent and to raise your children yourself. Or to be completely out of debt once and for all owing to no one. Or possibly you want to have enough money so you can make a difference somewhere else in the world.

Whatever it is it’s your dream and you need to pursue it!

Having the knowledge why were doing this, the how becomes more important. The business we want to start can be just about anything today since there’s pretty much a market for just about anything! And as we turn around just about everyone is asking us to be a part of their business.

The way I look at it there are two business types one need to consider when starting up. The first is what can be referred to as the traditional business. With the traditional business we have a product to offer and a place to offer it. This can take place in many different combinations, but the main issues to view here are the finances that are required to get everything just up and running before anything is sold. This then becomes one’s only way to live until it begins to make a profit, statistically shown not until five years after it’s been around.

The other business type that I feel is open to all is some option of network marketing or online business. As with the previous option this will take some time, money, and effort to make work as well. Fortunately, because one has the choice to work this business part time an online business can be a secondary source of income, and investment, until they get the business running. It’s also shown that the invests costs are much, much less while the outcome is, potentially, significantly greater and faster.

When looking into online businesses, being there are so many options, some things I recommend considering before deciding include the following:

  • Make sure the product is something worth offering and you would use.
  • Is the compensation plan easily understood or is an interpreter always needed?
  • How simple is it to share this business to others?
    • The more complicated the presentation, and the more said, the less will want to join.
  • What will it cost to join and remain active monthly?
  • How easy is it to cancel my membership or to return unwanted products?
  • Who will be working with me directly and how actively will they be involved as I begin?
  • Always read through the Terms and Conditions the company has available to give yourself a comfortable idea of what you’re joining

Sometimes our desire is set on starting a traditional style business, and that’s fine. I always suggest considering what’s available online first. If you keep the online business relevant to where you wish to go with your traditional business that you wish to create in a couple years it will benefit you two-fold. First, by helping to establish a source of income that you will be able to continue while building that traditional business, and secondly by already having an established source of loyal customers that will buy either locally or continue online.

 

Believe in Yourself,

Warren La Duke

An End and A Beginning

Recently I have shared in other articles about the importance of having a dream, having a goal, focusing on a vision, moving forward; what one might consider as different ways to consider what might be needed to help remain focused to succeed at whatever one is looking to accomplish.

Now I guess I’ve realized that it might be as good to make certain that we’re all understanding the importance of choosing where to begin. Possibly, this will be of more importance to myself, but I wish to share it with everyone and would enjoy hearing about beginning.

When I say beginning I’m not talking about where I came from or wanting to tell you my story or anything such as that.

When a person makes the decision that they want to change their lives and begin their own business, or to work from home, the door they now open to what’s possible is truly greater than anything anyone of us can believe!

So, right now I’m going to ask that you take a moment and read these simple questions first. As you go through them take some time after each one and write down your answer. Search deep inside yourself and ask for some truth to those questions that need it.

Here they are:

  • What is it that I really enjoy doing?
  • If I were part of a business that worked in what I enjoy doing, who would I be serving? Who would be my customers?
  • Why would I want to be a part of this?
  • What are my biggest fears for becoming involved in a business such as this?
  • If I succeed who will benefit?
  • If I fail how will I benefit?
  • Would I be expecting myself to succeed quickly and with as few problems as possible or would it be better to make it last long and take my time?
  • Would I prefer to work with someone who is willing to offer insight and direction or do I want to figure everything out on my own?

What Someday Will Look Like

We all have a tendency to put things off and plan on taking care of them someday.
This isn’t that uncommon among all of us.
The unfortunate part of waiting until someday is that too many things are now waiting to be taken care of, and the longer that we put them off the less likely we are to taking care of them.
One thing that we must first do is to determine our reason for putting things off and not finishing what comes up when it comes up now.
Too often there is a fear of what we don’t know that’s involved when something we’re unfamiliar with rears its ugly head upon ourselves.
When this happens, be strong and be humble enough to seek out the proper help and assistance to accomplish the task appropriately now!
Never try to do everything yourself, especially if the task at hand is something that you don’t intend to become any type of an expert at or to be doing frequently enough to need to know much about.
Get it done, and get it done right! Something no longer to be concerned with someday…